The marketing experts at Laundrylux has compiled a list of tips to help you market your laundromat business online. Pairing online and offline efforts will make for the best marketing strategy and set your business up for long-term success. Now let’s dive in!
In case you missed it… Read Part 1: Benefits of Traditional Marketing Techniques for Laundromats.
Part 2: Online Marketing Techniques for Laundromats
Engage on Social Media
Facebook, Twitter, and Instagram are all great platforms on which to build an audience and inform customers of upcoming promotions and events. While it is free to set up an account with these platforms, you will need to set aside time for regular engagement if you want to be effective. Aim to post at least once a week on each platform, and try to monitor your pages daily so you can respond to your customers’ feedback.
Helpful links to get started:
- Learn about setting up a Facebook Business Page
- Guide to Get Started on Instagram For Businesses
- Twitter For Business
Paid Advertising on Social Media
If you are ready to invest in paid advertising for your business, social media platforms (like Facebook) are a great place to start. Advertising on social media can be extremely cost-effective compared to traditional media like newspapers and radio because you can target your message to specific groups and locations, resulting in a better return on your investment than with traditional methods.
Want more? Be sure to check out Facebook’s Beginner’s Guide for Getting Started.
Get Your Business on Online Maps
Google Maps and Apple Maps make it easy for users to find services in their location. A user can simply search for a “laundromat near me” and a list of businesses will appear ranked by distance. If you want your store to appear on these maps, you’ll need to register your business with Google and Apple.
Bonus! Customers have the opportunity to rate your business using these platforms, so great service will be rewarded with high ratings and more customers visiting your 5-star laundromat.
Helpful links to get started:
Own A Website
If you are fully committed to marketing your store online, you should consider getting your own website. A website allows you to portray your business in the best possible light. It is a larger canvas than a Facebook or Instagram page and allows you to share more information about your store. Your own website, linked to your social media accounts will support your SEO efforts and help your business rank higher in Google searches.
Did you know that Laundrylux has a Laundromat Website Program, built exclusively for our store owners? Email firstname.lastname@example.org to learn more!
Contact Laundrylux Creative Services (LCS)
LCS is the dedicated marketing division of Laundrylux. Together with our extensive network of distributors, Laundrylux supplies North American businesses with Electrolux Professional laundry equipment. The LCS team is experienced in the laundry industry and we’re here to help Electrolux laundromats take their marketing to the next level.
Here are just some of the ways LCS assists laundromat owners:
✓ Business Card Design
✓ Interior & Exterior Signage Design
✓ Logo Design
✓ Social Media Campaigns
✓ Store Layout Plans
✓ Website Design
✓ Direct Mail Campaigns