Part 1: Benefits of Traditional Marketing Techniques for Laundromats
Whether you are opening a new laundromat or you own an established store, a well-executed laundromat marketing strategy can energize your business, widen your customer base, and increase profits. The good news? Marketing your laundromat doesn’t need to be complicated or expensive.
First impressions are everything — so your exterior signage will be the most powerful marketing tool for your business. Use clear fonts and bold colors to attract new customers and keep the old ones coming back.
Don’t overlook the signage inside your store. Remember that marketing is all about informing your customers about the best aspects of your business. Do you have energy-efficient equipment? Let your customers know that you are a green laundry. Do you have the best prices in town? Put a sign in your window!
When opening a new store, the grand opening event is only your first chance to attract new customers, but it doesn’t have to end there. Engage your community with anniversary events and even those random holidays like National Laundry Day! Use these to promote and build a relationship with your community.
Sales promotions are also a great way to attract new customers. After all, everyone loves a deal! Happy hour specials are a tried and trusted way of generating extra business during slow hours. And seasonal pricing promotions work great too. There’s no shortage of holidays and events on the calendar for your business to create a promotion around. “Holiday Special” — “Summer Special”— “Back to School Special” You are limited only by your imagination.
Flyers and Mailers
In this digital age, you may think that flyers and mailers are no longer effective, but a recent article on smallbiztrends.com suggests physical mailers are still a powerful marketing tool. Direct mail has a higher open rate than email and a higher response rate as well.
Laundrylux Creative Services (LCS)
LCS is the dedicated marketing division of Laundrylux. Together, with our extensive network of distributors, Laundrylux supplies North American businesses with Electrolux Professional laundry equipment. The LCS team is experienced in the laundry industry and we’re here to help Electrolux laundromats take their marketing to the next level.
Here are just some of the ways LCS assists laundromat owners:
✓ Business Card Design
✓ Interior & Exterior Signage Design
✓ Logo Design
✓ Social Media Campaigns
✓ Store Layout Plans
✓ Website Design
✓ Direct Mail Campaigns
Stay Tuned! Next month, we’ll dive into how Laundrylux Creative Services can help you with your online marketing as well!
Are you starting a laundromat? Laundrylux has over 60 years of experience in helping entrepreneurs across the USA and Canada run profitable laundry businesses. Contact the LCS team today! Email firstname.lastname@example.org or call Laundrylux +1 800 645-2205. We’ll help make your laundry business a success!