Laundrylux hires Jon Gershman for LESS Business Development

Laundrylux is pleased to announce that Jon Gershman has been hired for LESS National Business Development. LESS – the Laundry Equipment Subscription Service, is the revolutionary program that creates cloud-based laundry solutions for the healthcare and hospitality industries, seasonal businesses, dry cleaners, and other institutional laundry customers.

It is available currently for the on-premises market and will be introduced to the coin-op business in 2015. With LESS, customers receive brand new Electrolux Professional laundry equipment with no capital expense, a lifetime parts & labor warranty, and industry-leading Smart Dosing System which eliminates over-consumption of water and laundry chemical resources. LESS customers only pay for what they use, so it functions like other utilities such as water, gas, and electricity.

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Jon’s main tasks are to drive growth through LESS distributors nationwide, develop new National Accounts for LESS in addition to prestigious LESS National Accounts such as Hilton.

“Jon comes to us with a proven track record of building best-in-class brands as well as sales organizations,” shared Neal Milch, Laundrylux CEO. “His entrepreneurial experience and innate sales professionalism make Jon the perfect fit for creating new strategic partnerships and driving the LESS business to new heights.”

Cody Milch, Vice President for OPL and LESS, notes, “We have already seen the impact with Jon on-board, and his base in Los Angeles allows us to cover national geography effectively. We have already added two additional dedicated professionals to the LESS inside sales team so that Jon, our Regional Business Development Managers, and myself can rapidly scale LESS and our OPL opportunities.”

Get the LESS Brochure - Laundry Equipment Subscription Service

About Jon Gershman

After graduating from the University of Arizona in 1998, earning a Bachelor’s degree and a spot on the water polo team, Jon began his sales career in commercial real estate, first for Insignia/ESG based in Connecticut, and then Cushman & Wakefield in New York City. While there, he also established the philanthropic Caring and Warmth Foundation, providing resources for Manhattan’s inner city public schools.

In 2002, Jon launched his first entrepreneurial endeavor – Serving as president, Jon helped grow into a leading restaurant informational portal and social networking site for food enthusiasts. After being acquired by in 2009, Jon continued his career at the online ordering website as the vice president of sales until 2012, when he decided it was time for something new.

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Staying on as a shareholder, Jon launched Lights In The Business, a consulting service providing high-level sales and marketing strategies for a wide range of businesses, from hospitality to consumer products. However, when he heard about LESS, Jon couldn’t imagine a better career move.

“When I first learned about LESS, I immediately realized that Neal Milch and I shared a philosophical vision on the future of the industry,” said Jon. “LESS is a game-changer, offering amazing solutions and financial advantages for a wide array of businesses from hospitals to hair salons. I had to be a part of it and make a contribution. I’m excited about getting the word out and furthering its expansion.”

“I am honored to be a part of an innovative company that is expanding its product offering, merging modern technology with the needs of the customer,” shared Jon.

Learn more about Laundrylux’s Equipment Rental programs.


Laundrylux is closely monitoring all updates provided by the CDC and other public health agencies following the recent coronavirus outbreak. The safety and well-being of our employees, customers, and the community at large is our top priority in these critical times. Many major cities, counties, and states across the country have declared laundromats an “essential service” to ensure that communities have access to laundry facilities.

Discover the current situation in your area.