Case Study: The Knolls Apartments

The Knolls is an affordable housing complex in Orange, California. Owned by a joint venture of the non-profit Foundation for Affordable Housing and an affiliate of BLDG Partners, the California property consists of 260 apartment units on a 17-acre campus with 22 separate laundry rooms serving its residents. With help from Laundrylux Distribution California, BLDG upgraded The Knolls’ outdated multi-housing laundry facilities to Encore Pro semi-professional laundry equipment.

  • LOCATION: Orange, CA
  • EQUIPMENT: Encore Pro

Learn how this transition to Encore Pro increased multi-housing laundry room revenue by 150% while offering tenants a better experience and helping BLDG achieve its sustainability goals.

A photo of a white grandmother with her grandchild. They are sitting on the floor with a basket of laundry. The grandmother playfully pulls up the laundry the grandchild was hiding under as they both smile.

Resident Satisfaction

When The Knolls’ laundry rooms were updated with Encore Pro washers and dryers, the positive reactions from the residents were instantaneous. “The feedback we’ve gotten is that the clothes are less wrinkled, cleaner, and dry in less time,” says Matt Jacobs, Principal at BLDG.

Along with offering standout laundry results, Encore Pro’s large 22 lb. capacity washers enable tenants to do fewer loads at once, saving them time and effort. The efficiency of the dryers also means that only a small number of tenants tend to add extra drying minutes, offering them a quicker laundry experience while costing them less. “Every dollar matters for our residents, and we want to save them money and give them reliable, good service,” explains Matt.

An image of a quote on a blue background underneath a photo of Matt Jacobs. The quote reads: "The feedback we've gotten is that the clothes are less wrinkled, cleaner, and dry in less time" — Matt Jacobs, Principal at BLDG

These speedy laundry times are vital to a multi-housing complex. “We have ten apartments per laundry room, so the usage is pretty high,” he tells us. “The shorter cycle times are very important.” The quicker turnaround means more washer and dryer availability throughout the day and less waiting time for tenants.

Encore Pro’s compatibility with mobile and card payments is an added convenience. Residents can pay for laundry as they go without topping up a laundry card, which Matt explains is a priority for the laundry room’s cost-sensitive users. The card-only system also makes it easier for BLDG to manage and review its laundry room revenue.

An image of a quote on a blue background next to a photo of two people posing next to Encore Pro machines in a laundry room. The quote reads: "Every dollar matters for our residents, and we want to save them money and give them reliable, good service [...] Our residents are happy, which keeps them living in their apartments longer." — Matt Jacobs, Principal at BLDG

The Knolls tenants also like the modern appearance of the Encore Pro washers and dryers and their ability to elevate the overall look of their laundry rooms. As Matt says, “having high-quality laundry facilities on the property is really important,” as it gives the residents a greater sense of pride in where they live.

Offering a better on-site laundry experience not only boosts laundry room income but adds to the tenants’ overall satisfaction with the property. Matt explains, “Our residents are happy, which keeps them living in their apartments longer and reduces our unit turnover costs. So it all just makes sense.”

A photo of a person with slicked back white hair, glasses, and a white button up shirt standing next to an Encore Pro front-load washer. The photo is on a blue backdrop. The text reads: "2: Higher Profitability".

Higher Profitability

The Knolls’ laundry room revenue has increased by an incredible 150% since upgrading to Encore Pro and transitioning from a revenue-share model with an off-site laundry provider to a self-owned and managed laundry solution.

Taking ownership and financing their laundry equipment has also given BLDG more control of the property’s laundry rooms, enabling them to replace their substandard home-style appliances with professional-grade equipment and offer residents a better laundry experience. The boost in tenant satisfaction has led to an immediate rise in laundry room usage, resulting in higher earnings for the company. “We’re seeing more people use the laundry at home,” says Matt.

A bar graph showing The Knolls' monthly income before and after their laundry room retool. The information reads: 

"BEFORE: $4K revenue/mo
AFTER: $10K revenue/mo

Matt also loves the space-saving qualities of Encore Pro that enable him to maximize revenue despite the small footprint of the property’s laundry rooms. With an average size of just 56 sq. feet, Encore Pro’s stacked washer-dryer units and economical 27-inch width make it easy to fit more equipment into a limited area. “These are not easy spaces to work in,” he says. “We’re very fortunate that these machines fit.”

Encore Pro’s Energy StarⓇ efficiency also means that this boost in revenue doesn’t disappear with expensive utility bills. Instead, the equipment’s water and energy-saving features enable BLDG’s profits to climb and help it achieve its goal of becoming a more environmentally friendly operation.

A photo of an Encore Pro dryer on a blue backdrop. The text reads: "3: A greener solution".

A Greener Solution

Water is a precious resource in California, and BLDG needed to find a sustainable solution to their high utility bills at The Knolls property. “Our water bills were huge before replacing the old laundry equipment,” Matt admits. Since upgrading to Encore Pro, however, the company has reduced water consumption by up to 60% and has experienced incredible energy savings that have helped BLDG meet the targets of its Green program initiative.

“The focus of our BLDG Green program is reducing electricity, water, and gas consumption, both in our common areas and units,” says Matt. “We’re also transitioning to more efficient air conditioners and working on introducing solar power into our communities.” The company has also taken advantage of government initiatives like the Inflation Reduction Act to achieve its climate goals.

A quote on a blue backdrop next to a photo of Matt Jacobs. The quote reads: "Our water bills were huge before replacing the old laundry equipment [...] The focus of our BLDG Green program is reducing electricity, water, and gas consumption, both in our common areas and units." — Matt Jacobs, Principal at BLDG

Matt says that the BLDG Green program ultimately “improves the quality of life for our residents and saves us money.” Encore Pro has helped the team realize this initiative and achieve its goal of providing tenants with a more sustainable laundry solution.

An image of an Encore Pro Toploader washer next to a washer-dryer stack unit. The image is on a blue backdrop. The text reads: "4: Equipment Selection".

Equipment Selection

Matt and his team at BLDG shopped for the best multi-housing laundry equipment on the market and soon discovered that Encore Pro was the perfect solution. “We did our research, and Encore Pro is the most efficient commercially available equipment,” he says.

Laundrylux’s national Encore Pro team helped select the right equipment mix for The Knolls’ 22 laundry rooms, and Laundrylux Distribution’s local California team expertly completed the installation. The tenants of this affordable housing complex now benefit from doing their laundry with:

  • Encore Pro 22 lb. front load washers
  • Encore Pro 18 lb. top load washers
  • Encore Pro 22 lb. front load washers
  • Encore Pro stacked dryer units
  • Encore Pro stacked washer-dryer units
A photo of an Encore Pro topload washer on a blue backdrop. The text reads: "5: Easy Maintenance".

Easy Maintenance

Since replacing the laundry room’s old Speed Queen models with Encore Pro, Matt and his team have avoided the typical maintenance issues they had experienced in the past. “We haven’t had any maintenance issues in 90 days,” he remarks. He explains that coins would often get stuck in the old washers and dryers, causing frustration among the residents and a loss of revenue from machine downtime.

With Encore Pro offering three times more reliability than residential equipment, Matt’s tenants can complete their laundry without interruption, while BLDG saves time and money on maintenance callouts. The success of the installation has inspired the company to begin upgrading its other multi-housing properties throughout the US to Encore Pro.

A photo of a smiling white woman in a light pink button up holding a blue laundry basket. The text reads: "6: Key Takeaways"

Key Takeaways

  1. Offer more resident satisfaction with Encore Pro’s incredible laundry results, faster cycle times, and easy payment options.
  2. Boost profitability with Encore Pro’s greater tenant loyalty and lower utility costs.
  3. Provide users with a greener laundry experience while reducing your business’s water, gas, and electricity bills.
  4. Reduce maintenance costs and callouts with Encore Pro’s unbeatable durability and reliability.
  5. Contact our experts today to upgrade your business with the perfect selection of Encore Pro washers and dryers.