Laundrylux has promoted Dawn Nagle to Vice President, Laundrylux Creative Services. Ms. Nagle joined Laundrylux in 2007 and continues to also serve as Marketing Director for the company. She is responsible for marketing the Electrolux Professional and Wascomat brands in North America as well as supporting its distributors with marketing and design services. In 2011, Laundrylux formed Laundrylux Creative Services (LCS) to expand its offerings to distributors and provide direct store owner support. Due to the overwhelming success and feedback from customers, the company has recently expanded the department. LCS provides complete store marketing support including custom signage, brand development, direct mail, PR, and more – a service quite unique in the industry.
“By expanding LCS and the support we provide, we continue to add value to our outstanding product line and services,” states Dawn Nagle. “We provide a unique benefit to not only our distributors, but to their customers – and our expertise and direction significantly impacts their business. My goal is to continually help our customers define their message in the marketplace and grow their businesses.”
“This is an exciting step for Laundrylux, our distributors, and store owners,” shares Howard Herman, President of Laundryiux. “We continue to hit the market hard with products that stand way above the competition. We’ve introduced technologies that no other manufacturer even comes close to. Our marketing efforts have reflected this and have grown each year. Expanding LCS is one more way we show our support to our customers.”
Many times, store owners are unsure of how to market their new business. LCS provides that customer with the vision and expertise to start out on the right foot and market their business in a professional manner. Here’s what a few recent LCS customers had to say:
“LCS made it so easy for me to market my laundromat. They produced professional quality postcards, door hangers, outside store signs, giant customized window graphics and even a logo. Since we are new to this industry, help from LCS has been invaluable. LCS played a rnajor part in why I chose to buy Electrolux equipment… and we have already begun the build out on our 2nd Electrolux-equipped store.” – Steve Elliott, Florida store owner
“LCS is one more reason to do business with an authorized Electrolux distributor. It is such an incredible added value. It has made a big difference in closing the deal – the customer sees the value immediately.” – Jeff Cahn, Uniwasher
“Laundrylux is a forward-thinking company,” continued Ms. Nagle. “Everything we do is with the goal of exceeding customer expectations. We want our customers to be more than just satisfied, we want them to be excited and confident about their business. We don’t just sell machines, we provide a complete experience which includes advanced technology, innovative products, exceptional customer care, and world-class marketing and business support. Laundrylux Creative Services is another example of how we truly partner with our customers and devote resources to help them grow and be successful.”