Bermil Industries Corporation, distributor of the Wascomat and Electrolux brands of commercial & professional laundry equipment in North America, will be using the trade name “Laundrylux” in its marketing, advertising, and communications.
Neal Milch, CEO of Bermil, explains the decision. “Our company has been known as ‘Wascomat’ by the market for over 50 years, but now that we also market a separate line of Electrolux brand laundry equipment it was clear we needed a trade name that would cover both product lines. We strongly support the Wascomat and Electrolux brands, so we needed a trade name that reflects the high quality of both brands. ‘Laundrylux’ shows our roots in the laundry business and the ‘lux’ reflects the superior quality & advanced technology of our products. Our new corporate website laundrylux.com links to separate dedicated web sites for Electrolux brand professional and Wascomat brand commercial laundry equipment, and all our staff email addresses will change to laundrylux.com addresses. This unified approach under the Laundrylux trade name will facilitate effective marketing of both brands going forward. While all our laundry products will carry either the Wascomat or Electrolux brand depending on the specific model, they are now marketed by Bermil Industries doing business as Laundrylux.”